下面以如何利用第三方博客平台的相关功能，介绍博客品牌维护，外部链接建设的典型步骤。
The following to how to use the correlation function of the third party blog, the blog brand maintenance, the typical steps of the construction of the external links.
⒈选择博客平台，创建博客
Choose the blog platform, to create a blog
搜索引擎优化者如果进行博客的外部链接建设，应该首先选择适合的博客平台，并获得发布博客文章的资格，也就是注册并创建博客。平台都比较火，人气也很旺，搜索引擎优化者应该选择和自己
网站建设的主题相关，网站销售产品的潜在受众比较吻合的博客平台。
Search engine optimization if the blog for the construction of the external links, should first choose the blog platform, and publishing blog posts qualifications, is to register and create a blog. The platform is fire, popularity is also very popular, search engine optimization should choose and their web sites related theme, the potential audience site selling products is consistent blogging platform.
在人气选择方面，如果要选择访问量比较大以及知名度较高的博客平台，可以借助Alexa排名做一哥大概比较，网站的Alexa排名可以到www.alexa.com www.lnixs.com进行查询：
In the choice of popularity, if we choose to visit quantity is large and well-known blog platform, can use the Alexa rankings do a website about comparison, Alexa rankings to www.alexa.com www.lnixs.com query:
新浪的网站创建于1998年09月16日到现在已经15年21天了，新浪的一天的独立IP大概在2358万人，这个访问量的28.9%就是新浪博客的独立IP量： 23586000*0.289=6816354
Sina website founded in 1998 09 months 16 days up to now has been 15 years and 21 days, Sina day independent IP in about 23580000 people, the independent IP 28.9% of the traffic is Sina blog: 23586000*0.289=6816354
也就是说，新浪博客系统，一天的独立IP大概是681万人。
That is to say, Sina blog system, a day of independent IP is about 6810000.
通过上述方法，可以大概确定网站的访问人数，另一方面，对于某一领域的专业博客网站，则应在考虑其访问量的同时还要考虑其在该领域的影响力，影响力较高的网站，其博客内容的可信度也相应较高，这对后期博客品牌的
营销型网站建设的建立和有明确的需求的用户吸引都有重要的意义。
Through this method, can probably determine the total number of Web sites, on the other hand, for a professional blog site, you should consider the traffic should also consider its influence in the field, the influence of higher site, higher credibility of the blog content, it has the vital significance to establish the blog brand and has a clear demand of users.
⒉确定博客受众，制定博客建设目标
Determine the blog audience, making blog construction goal
在开始进入具体的博客更新之前，需要先明确博客建立的目标，并且确定建设博客的目标。
Before starting to enter a specific blog, need to clear the blog set goals, and determine the construction of blog target.
在这里的博客建设，指的是建立专业的博客平台，运用博客宣传网站，或者网站的产品或品牌。对电子商务网站来说真正的博客营销是靠原创的，专业化的内容吸引潜在购买者（或者客户），培养一批忠实的博客阅读者，在阅读者群体中建立信任度，权威度，形成博客品牌，进而影响阅读者的思维和购买决定。
Here on the blog construction, refers to the establishment of professional blogging platform, use blog website, or the website of the product or brand. The electronic commerce website blog marketing real is to rely on the original, professional content to attract potential buyers (or client), to train a group of loyal blog reader, reading groups in the establishment of trust, authority, forming the blog brand, then influence the reader's thinking and purchase decision.
在制定博客建设目标的时候，应该明确目的，是通过博客影响用户购买行为？还是为自己的平牌推广做铺垫？还是单纯的只是为网站的外部链接建设服务？只有当首先确定自己的目标之后，后续的博文编写，流量引导，外部链接建设才回有的回报。
In the development of blog construction goal, should be a clear objective, is through the blog influence the user purchase behavior? Is laying the groundwork for their flat brand promotion? Or simply for the website construction of the external links service? Only when the first to determine their own goals, subsequent blog writing, direct traffic, construction of the external links back to some rewards.
细节方面，这时候应该大致确定从事博客写作的人员计划，每个人的写作领域选择，博客文章的发布周期等，由于博客写作内容有较大的灵活性和随意性，因此博客建设计划实际上并不是一个严格的“企业营销文章发布时刻表”，而是从一个较长时期来评价博客建设工作的一参考。
The details, it should be roughly determined in blog writing personnel plan, select each person writing field, blog post release cycle, because the blog writing content have great flexibility and randomness, so blog construction plan is not a strict "marketing article release schedule", a reference to it from a longer period to evaluate blog construction work.
⒊ 博客文章的写作与坚持更新
The blog article writing and adhere to update
确定博客建设目标之后，就可以着手进行博客文章的写作。当博客建立好，博文准备好之后，就需要按照上一步中的博客建设计划开始持续的更新。
After determining the blog construction goal, can proceed to the blog article writing. When a blog post, after ready, you need to step on the blog in the construction plans to start continuous updates.
在博客写作方面，其实和网站的内容建设是类似的，可以参考本书前面章节中介绍的内容建设方法，选择好的标题，内容，采用清晰的结构，优秀的排版等方式，将自己的博客文章写作做到足够优秀。
In the blog writing, in fact, and the content of the website construction is similar, content construction method described in the previous sections of reference book can, choose a good title, content, a clear structure, layout, excellent, will own blog article writing, do good enough.
在博客更新方面，无论一个人还是一个博客团队，要发挥博客 长期价值，就需要坚持不解的写作，博客偶尔发表几篇新闻或者文字是不足已达到博客建设的目的的。
In terms of the renewal of the blog, regardless of a person or a team blog, the blog will play a long-term value, need to keep writing, blog and occasionally published several articles news or text is shortage has reached blog construction purposes.
从另一方面将，有规律，稳定地博客更新，也更能即使地抓住阅读者的眼球，把握最近趋势，微博客品牌建设带来更大的助力。
On the other hand, regular, stable to update the blog, also can even to grab the reader's attention, grasp the latest trends, micro blog brand building more power.
⒋ 博客文章中的外部链接技巧
The blog article's external links skills
开始更新博客以后，不要急着进行外部链接建设，一般要等着博客拥有一定的人气，搜索引擎已经收录之后，才考虑在博客文章更新的时候，增加一定的外部链接，博客文章中的外部链接，应该根据优秀外部链接的判断标准，恰当，合理地出现，比如正文中首段出现一次锚文本为主关键词的外部链接，正文中出现两三个一辅关键词为锚文本的外部链接，正为末尾出现一网站名为锚文本的外部链接等。
After starting to update the blog, do not rush to external links construction, generally have to wait the blog has certain popularity, after the search engine has included, to consider when blog update, add some external links, blog posts in the external links, should according to the judgment standard, the excellent external links properly, reasonably appear, such as the first paragraph a anchor text keywords external links, text appeared in two or three an auxiliary keywords as the anchor text of external links, is a website called the anchor text links to the end.
需要注意的是，不要再每个博客文章中都加入这些以关键词为锚文本的外部链接，千万不要让整个博客的每个文章都有志向一个网站的外部链接，应该适当地指向一些其他网站的链接，或者摩羯文章不出现外部链接，但是出现文字推荐也是很好的方法。
Of note, these keywords as the anchor text of external links are added to stop every blog post, don't let each article the whole blog has the ambition of external links to a web site, should be appropriate to some links to other web sites, or Capricorn is not external links, but the text recommended is also very good.
⒌博客首页的外部链接
The blog page external links
博客更新一段时间以后，在拥有一定的访问量，搜索引擎有一定的收录量之后买就可以考虑在博客首页适当的增加一些外部链接。
To update the blog after a period of time, with a certain amount of access, search engines have included some after buying can be considered in the blog page appropriate increase in the number of external links.
在目前的很多博客系统中，都提供“友情链接”功能，搜索引擎优化者可以利用此功能建设单向的外部链接，也就是指向需要优化的网站的链接，而不需要网站做纸箱此博客的外部链接。
In many blog system at present, offer "links" function, search engine optimization can check the function of the construction of external links, is to optimize the site links, and does not need to do this blog website external links carton.
⒍ 将博客建设与其他资源相结合
The blog construction and other resources combined
博客虽然比较适合一般的搜索引擎优化者用来外部链接，但是并不代表博客应该是独立存在的，相反没有修的博客建设一定会借助其他的资源，达到更好的博客建设效果。
Blog though search engine optimization is suitable for general for external links, but does not represent the blog should be independent, instead did not repair the blog construction will make use of other resources, to achieve a better blog construction effect.
在通常情况下，将博客文章的内容与网站的内容相结合，和其他同类的博客建立交换链接，加入，建立博客圈子，找到更多的同类博友等方法，都是不错的博客建设资源结合方式。
In general, the content and the website blog content of the combination, and other similar blog exchange links, add, establishing a blog circles, find similar blog for more, are a good blog construction resource combination.
⒎ 对博客建设的效果进行评估
To evaluate the effect of the construction of the blog
与其他的搜索引擎优化方法一样，博客建设的效果也有必要进行跟踪，并根据发现的问题不断完善，改进。以便让博客发挥更多的作用。博客建设的效果评价方法，目前没有完整的评价模式，不过可借助最常用的网络访问统计获取博客的访问人次，进而大体获知博客的流量情况，也可以借助网站的访问统计系统，来查看博客上的外部链接为网站带来的流量。
As with other methods of search engine optimization, blog construction effect is necessary for tracking, and according to the problems of continuous improvement, improvement. In order to let the blog to play more of a role. Effect evaluation method for the construction of the blog, no complete evaluation mode, but with the help of visits the most commonly used network access statistics for the blog, flow and generally that blog, also can use access statistics system Web site, to see the blog external links to bring traffic to the site.
还可以借助一些外部链接查询工具，查询博客的外部链接是否对网站优化产生效果，比如GOOGLE 网站管理员工具中的外部链接报告。雅虎外部链接查询等。
You can also use some external links query tool, query blog external links have effect on the site optimization, such as the GOOGLE webmaster tools in the external links report. External links query Yahoo.
一般来说，博客建设的步骤比较简单，任何搜索引擎优化者都可以采用，在外部链接建设中，搜索引擎优化都应长期拥有一个或者几个优秀的博客，这样可以快速让需要优化的网站获得高质量的外部链接。
Generally speaking, the blog of the construction procedure is relatively simple, any search engine optimization can be used, in the construction of the external links, search engine optimization should have one or several excellent blog, this can quickly get to the optimization of the website to obtain the high quality of the external links.
