网站建设的形象主要通过视觉来展现一个企业的内涵、实力、规模等。会受到网站的整体布局和设计创意的影响。网站的整体布局和设计创意都没一个固定格式可以参考与模仿的，每个行业、每个都有自己的独特性。一个独具特色的
营销型网站建设能给浏览着留下深刻的印象，因此，设计的内容与形式的有机结合在一起，形成网站独特的魅力，才是一个企业网站成功的关键。
Mainly through the construction site of the image to show a company's visual content, strength, size and so on. Subject site's overall layout and design creative influence. Site's overall layout and design creativity did not refer to a fixed format and imitate, each industry, each with its own uniqueness. A unique marketing website Browse the building give impressed, therefore, Guangzhou Website - Zero creators want to tell you that the design of the content and form combine together to form a unique charm site only is a key to successful business website.
网站的LOGO设计。
LOGO design the site.
网站的logo可以是文、英文字母、符号、图案，也可以是动物或者人物等等，如网易网用中文“易”字作为logo,其设计理念来源于网站的名称。
Site logo can be text, letters, symbols, patterns, but also can be an animal or characters, etc., such as Netease network using Chinese "easy" word as a logo, its design concept from the site name.
1、网站的标准色彩搭配。
Site standard color matching.
网站的标准色彩及其重要，直接影响到网站给人第一印象的视觉冲击。不同色彩的搭配会产生不同的视觉效果。“标准色彩”是能体现网站形象已经企业内涵的色彩。如：肯德基红色条形，就使我们感到十分贴切，很和谐。
The standard color of important sites, directly affecting the website gives the first impression of the visual impact. Different color combinations will produce different visual effects. "Standard Colors" is to reflect the content of the website image has corporate colors. Such as: KFC red stripe, it makes us feel very appropriate, very harmonious.
网站的标准色不是越多越好，太多会让人眼花缭乱，要控制在三种以内。网站的logo、标题、主菜单和主色块要用标准色彩，给人一个统一的视觉效果。而其他色彩的使用，只是为了点缀和衬托主色调。网页标准色主要有蓝色、黄/橙色、黑/灰/白色三大系列色等。要注重色彩的合理搭配。
Site standard color is not possible, too much will dazzling, to control the three or less. Site logo, title, use the main menu and the main color standard color, giving a unified visual effect. While other colors are used, only to set off the main colors and embellishment. Web standard colors are blue, yellow / orange, black / gray / white color and other three series. To pay attention to the color of a reasonable match.
2、网站的标准字体选择。
Site standard font selection.
网站标准字体(网站标志、标题、主菜单等等)一般默认字体是宋体。然为体现出一个网站的独特风格，可以根据需要选择一些特殊的字体，譬如，为了体现设计精美可以选用广告体，为了体现亲和度可以选手写体，为了体现专业性可以选用粗体仿宋，等等。
Site standard fonts (website logo, title, main menu, etc.) usually the default font is Arial. However, in order to reflect the unique style of a website, you can choose according to need some special fonts, for example, can be used in order to reflect beautifully designed ad body, in order to reflect players affinity can write the body, in order to reflect the professional can use bold italics, etc. and so on.
3、网站的广告词设计。
Website design ad.
网站的宣传标语体现了产品的内涵与精神，往往用一个词或一句话就体现出来。如电熨斗“百衣百顺"，七喜汽水：“这不是可乐。”等等。
零度创想告诉你，以上四个点是树立一个网站形象的关键，俗话说人靠衣装，马靠鞍，网站的表面文章，设计师要认真对待。
Site tagline reflects the product content and spirit, tend to use a word or sentence reflected. Such as iron "100 clothing Baishun" Hedy soda: "This is not Coke." And so on.
Zero creators want to tell you that the above four points are crucial to establish a Web presence, saying clothes make the man, horse saddle, the site's superficial, the designer should be taken seriously.
