在这个互联网已经成为人们生活必不可少一部分的今天，互联网时代已经来临，具最新统计数据，超过82.5%的注册企业都已经建立了自己的公司网站。即便是中小企业和微型企业也都在为本公司
网站建设作出各种规划或者已经付诸实施。不过，企业信息化互联化的进程并不是一帆风顺的。不得不说明和指出的就是很多的企业虽然开设了自己的网站和企业邮箱，不过他们丝毫不能感受到互联网带来的好处，大多数的企业对其网站根本就没有进行日常的维护和更新，只是开通了几个网页，粗略的发布了几个商品，其中页面的设计完全就是粗制滥造，而商品也是很长时间不变化。在搜索引擎搜索普及率已经超过九成的今天，这些网站根本就没有办法通过企业名的检索，更不用提产品或者是企业相关的关键词了。
The Internet has become the people life indispensable part of today, the Internet has come of age, with the latest statistics, more than 82.5% of the registered enterprises have set up their own company website. Even the SMEs and micro enterprises are in a variety of planning for the construction site of the company or have been implemented. However, enterprise informatization interconnected process is not everything is going smoothly.'. To illustrate and pointed out that many of the enterprises have set up their own web sites and e-mail, but they did not feel the benefits of the Internet, the majority of enterprises on the website there is no daily maintenance and update, just opened a few webpage, rough released several commodities, including page design is crudely made, but the commodity is also very long time does not change. In the search engine search penetration rate has more than nine today, the retrieval of these sites is simply no way to through the enterprise name, not to mention the product or enterprise relevant keywords.
不得不说的就是，在很多的公司经营者的认识中，他们也是认为企业的网站可有可无，完全没有必要投入巨大的精力，也从来不认为企业的网站能够带来盈利，他们企业网站的开通也许就是为了在表面上顺应一下形势罢了!这种想法和做法不仅不能起到相应的宣传和营销效果，更加可悲的是这样的做法反而会将产品的潜在客户赶走，使得客户失去对这家企业的信任，试问，一个连自己网站都不能认真对待的企业，他们的产品又会多么优秀呢?
Having said that, in the understanding of many company managers, they also think enterprise site not essential, there is no need to devote great energy, never think of enterprise website can bring profit, their enterprise website opened is perhaps in order to comply with the situation on the surface! Such ideas and practices not only failed to the publicity and marketing effect, more sad that such practices will be potential customers product away, allowing customers to lose the trust, ask, a own site are not seriously enterprises, their products and how good?
在不能被检索之外，很多网站即使是通过直接输入网址也有诸多的毛病，比如网站打开极为缓慢，页面设计粗糙不堪，栏目的设置让人难以忍受，让用户完全失去购买产品的欲望。
In addition to many sites cannot be retrieved, even through the direct input site also has many problems, such as the website open very slowly, page design rough state, the column establishment unbearable, let users lost to buy products of desire.
疏忽一：胡乱选择的域名
Random choice of domain name
在互联网的时代，域名就是企业的名称和品牌，相当于在互联网上的企业商标。这么重要的东西在很多企业经营者的眼中却是完全不值一提，在选择的过程中完全不加选择。这方面的例子有，首先就是域名的主体和域名种类的选择，当然我们都知道最为合理的域名应该是这家企业的名称或者是产品的品牌，如果没有什么问题最好是使用比较普遍和容易记忆的com域名。二是域名dns解析服务器的稳定性极为重要，每年都有域名的注册商dns解析服务器受到大量的进攻从而导致无法正常解析的现象，所以对供应商的资质要进行细致的了解，选择一些在业界有着好口碑的企业进行注册。
In the Internet era, name and brand name is the enterprise, the equivalent on the Internet enterprise trademark. So the important thing in the eyes of many corporate managers is completely insignificant, in the selection process completely indiscriminate. Examples of this are, first of all is the domain of the subject and the domain name selection, we all know that the most reasonable domain name should be the name of the enterprise or brand products, of course, if not what is the best use is common and easy to remember the domain com. Two is the stability of the DNS domain name server is extremely important, every year there are registered DNS domain name resolution server by massive attack resulting in unable to parse phenomena, so the qualification of suppliers to conduct a detailed understanding, select some good reputation in the industry of business registration.
疏忽二：服务主机不合格
Service host failed
服务器主机不稳定是很多企业和草根站长心中难以释怀的痛苦!这种不稳定不仅会影响到用户浏览网站的内容，同时还是网站优化的致命杀手。总是出现各种问题的主机会将网站的优化带入死亡的深渊。同时，优质安全的
营销型网站建设服务器主机则会完全提高和用户的友好程度，提升了用户的体验和搜索引擎的友好程度。比如浏览速度的提高使得一些生活节奏快的人士不会丧失继续浏览的兴趣，同时还会增加可信度，这也是体现实力的一种方法!所以选择合适的主机而不应该总是为了节省金钱损失自己的长远利益!
Server instability is a lot of enterprises and grassroots webmaster heart haunting pain! This instability will not only affect the users browse the site, at the same time or site optimization killer. Always the problems host will site optimization into the abyss of death. At the same time, friendly degree marketing type website construction server host quality and safety will be completely improved and user friendly degree, enhance the user experience and search engine. Such as browsing speed makes the personage of a few quick life rhythm not lost to continue browsing interest, but also increase the reliability, a method which is the embodiment of strength! So choose suitable host and should not always to save money loss their long-term interests!
疏忽三：完全同质化粗制滥造的页面
Perfectly homogenous crudely made page
企业网站就是企业在互联网上的一张名片，优秀的设计肯定会提升企业的外在形象，起到良好的宣传营销目的。相应的，完全没有特点，同质化，粗制滥造的设计同样会影响到用户的体验程度。网站首先应该能够完美的体现行业的特征，其次还要能够有效的将企业的核心价值和核心理念传达给客户，若是将网站定位在了营销和企业形象宣传的高度，那么专门为自己的企业量身定做网站的设计就必不可少，因为对于一家企业来说，网站要传达给用户的一种良好的体验和感觉，而不仅仅是枯燥的信息，而从第一眼就将用户吸引住则是网站设计者的目标，只有能够成功的留住人流才能给企业带来真正的收益。
Enterprise website is the enterprise a piece of calling card on Internet, good design will certainly enhance the external image of the enterprise, has the good propaganda marketing objective. Accordingly, no characteristics, homogenization, experience more crudely made design also affect the user's. The site should first to feature the perfect embodiment of industry, then will be able to effectively convey the core value and core business philosophy to customers, if the website localization in the marketing and promotion of enterprise image height, then specifically for their own customized website design is essential, as for an enterprise, web site give a good experience and feeling of users, not just boring information, and from the first glance will attract users stay is web designer goal, only can successfully retain people can bring real benefits.
疏忽四：分栏设置勉勉强强
The column setting is only just Qiang Qiang
网站怎样才是一个合格的网站?这个有很多种判断的方法，不过总的原则就是只有一个，那就是用户认为好的网站就是好网站，用户不认可的网站那不用说就是一个失败的例子。在栏目的建设方面，好的网站栏目一定要分类清晰，让用户很容易的找到自己想要找到的内容，栏目分类本来就是为了方便用户，而分栏方面要做到的就是让用户方便。很多网站的栏目设置完全就是照搬别家网站的栏目设置，根本就体现不出自己网站的独有性和本身产品的优势。好的栏目设置要让人一目了然，清清楚楚，明明白白!犹抱琵琶半遮面的情况在网站的栏目设置方面是要不得的!
How the website is a good website? This has a lot of kinds of judgment method, but the general principle is only one, that is the user that the good website is a good website, users are not recognised websites that don't say is an example of failure. In column construction, good site columns must be a clear classification, allow the user to easily find what they want to find content, column classification is to facilitate the users, and the column should do is to make the user convenient. Many website column is completely copy set another site columns, not simply reflect their own website and the advantage of unique products. Good programs to let people stick out a mile, clearly, as clear as noonday! Arms of Pipa half block face in the section of the web site settings is unacceptable!
疏忽五：内容设置全无章法
Content no methodicalness
很多网站其他方面都做的很好，无论是栏目的设置，还是打开的速度都很是令人感到满意，不过当用户在第一遍浏览之后就再也不会光顾。其中的原因就在于内容了。很多的网站缺乏定期维护，网站上的内容要不就是旧闻，或者就是些跟自己的企业完全没有关系的无用信息!给人一种金玉其外败絮其中的感觉，成为用户心中的花瓶网站，还会让人们认为这家企业就是样子企业，外面光鲜内里的产品还不知到底是个什么模样。总是不能更新的网站用户第一时间就会给予极差的评价。同时长期不更新的网站搜索引擎也不会投注过多的关注，想找到你的网站都要大费周章。
Many other websites have done very well, both settings, or open speed is very satisfying, but when the user after the first scan will never return. The reason lies in the content. Many of the sites lack of regular maintenance, the content of the web site or information, or simply to own enterprise completely useless information, it doesn't matter! Give a foul foul which feeling, become the hearts of users vase website, will make people think this enterprise is like enterprise, outside is bright inside products I do not know in the end is what appearance. Evaluation always website user first time will not be updated to give poor. Web search engines at the same time not update the long-term not betting too much attention, want to find your site must take great pains.
网站有就要有好网站，不然就不如没有。不管你是出于什么样的目的，建设的网站始终是为了想用户进行展示，因此，用户的需求才是建设网站的第一准则。当用户进入网站的那一刻起，就已经能够决定你的这场营销战争的胜负了!而这短短的几分钟的成功与失败就来源于网站建设的品质了,所以，网站的建设一定不能疏忽，一定要从各个细节着手，充分将网站的作用发挥出来!
Website will have good website, or not. Whether you are for what purpose, the construction site is always to want the user to display, therefore, the demand of the user is the first rule of construction site. When the user enters the website that moment, have been able to determine this marketing war you win! And this success and failure in a few minutes just comes from the website construction quality, therefore, the construction site must not neglect, must start from the details, the site effect come out to play!
