地方
网站制作在近年来开始逐渐兴起,其中也有很多做得比较火热、比较成功的,但是也有不少地方网站因为缺乏有价值的内容而无人问津。也有很多站长跟笔者 抱怨过,地方网站的内容建设十分令人头疼,笔者也就这个问题和他们探讨了很长一段时间,也通过实践总结出三招来解决这个地方网站的内容建设问题,下面就来 和大家分享一下。
Local website production gradually on the rise in recent years, many of them are doing more hot, more successful, but there are also many local websites because of the lack of valuable content and no one shows any interest in. There are also many webmaster and I complained, the local content of the website construction is very painful, I have this problem and they discussed for a long time, also summarizes through the practice of three words addressed this place the content on the website construction problem, here to share with you.
第一:选择热门的地方新闻来填充网站
The first: choose popular local news website to fill人们在生活中都喜欢关注时事,作为一个地方网站,首先应该满足人们这个需求。地方性的新闻因为比较贴近用户的生活,因此很多用户也愿意去关注的,站 长应该利用用户这个心理,到一些新闻网站上挖掘一些本地的新闻,尽量选择最热门的、最受人关注的,最好还加上一些自己的独特见解,也应该专门开设一个评论 模块,让用户能够畅所欲言,这样做能够有效提升这个网站的活跃度。
People love interest in life, as a local site, should meet the needs of people first. Local news because the user of press close to life, so many users are willing to pay attention, standing long should use the user of this psychological, to some news website mining some local news, try to choose the most popular, the most popular, is also the best and unique insights on some of their own, should also be devoted to open a comment module, allowing users to speak one's mind freely, it can effectively enhance the activity of the website.
第二:寻找贴近人们生活的信息、资讯
Second: find people live close to the information, information我们都知道,有需求才会有转化率,才会有流量,而对一个地方网站的用户来说,他们最直接的需求就是生活的需求。地方网站相当于本地用户的一个家,我 们应该尽到做“家长”的责任,为用户提供一些有价值的、贴近他们生活的信息、资讯。比如说近来又有什么美食节或者购物节之类的活动将要展开,我们就可以寻 找到这些信息,然后发布到网上,让更多用户知道这些活动的存在,如果我们的信息够及时、够准确、够全面,用户的需求也能得到相应的满足,用户也会更加喜欢 你这个地方网站,对这个网站的归属感更加的强烈。
As we all know, the demand will have the conversion rate, will flow, and on a local website users, they are the most direct demand is the needs of life. Local site a home is equivalent to the local user, we should try to make the "parents" responsibility, provide some valuable, close to their life information, information for the user. For example, recently what food festival or shopping festival activities will be launched, we can find the information, and then released to the Internet, let more users know these activities exist, if our information is timely, accurately enough, enough overall, the demand of the user also can be met, the user will be more like your website to the website of this place, the sense of belonging more intense.
第三:选择能够触动用户情感的话题来做内容
Third: choose to touch the user emotional topics to do content感情,是一个永恒的话题,有爱情、亲情、友情等等,人们对于这个情感话题还是相当感兴趣的。地方网站站长应该抓住用户这一点心理,来开展一个专门的 版块来编辑一些关于情感类的文章或者内容。也可以分门别类把这些情感分类,比如爱情的分一版块,亲情的分一版块,这样能让用户通过浏览这些网站内容来宣泄 他们的情感,也能让他们产生共鸣。站长可以根据网站自身以及本地的具体情况来自行设定,这里也不过多阐述了。
Love, is an eternal topic, there is love, affection, friendship and so on, the emotional topic is quite interested in. Local website stationmaster should seize the user this point of psychological, to carry out a special edition to edit some of the emotional articles or content. Can also be arranged to the sentiment classification, such as the love of a section, a section of the family, thus allowing the user to browse through the website content to give vent to their feelings, also can let them resonate. The webmaster can according to the site itself as well as the local specific conditions to set their own, but also described here.
地方网站的内容建设虽然存在一定的难度,但是领悟这三招至少能让你有更多的新意去创造网站内容,也希望各个地方网站的站长能够真正建设起让用户喜欢 的地方网站,让自己的网站变得更强大、更受欢迎。
Place the content on the website construction although there are some difficulties, but I understand that at least allows you to have more new ideas to create web content, but also hope that each place website owners can really build up let users like local web sites, let own site become more powerful, more popular.