1、定位是前提，方向要明确
Position is the premise, the direction to clear
在做站之前就应该要明确的问题，而不是在网站都做好了才想着我的
网站制作该如何定位如何推广。身边有很多一些朋友也是做过网站的，不少人都是心血来潮，三分钟热度的去做，这样做下去，只会越做越迷茫。网站的定位很重要，他决定了你这个网站的发展方向以及盈利方向，所以在做站之前就该把一些数据调查好，这样就有了方向去追逐了，定位好了也就越走越顺了，自然也不会半途而废了。
In the station before it should be clear, but not at the site are ready to think about my website how to position the promotion. There are many friends also do a web site, a lot of people are be prompted by a sudden impulse, heat three minutes to do, to do so, will only do more confused. Website localization is very important, he determines the direction of development you this website and profit orientation, so do stand before should put some survey data, this is a direction to pursue, good location is farther along, nature also won't give up halfway.
2、技术要保证，不能太匮乏
Technology to ensure, not too short
很多的一些站长很痛苦，他们不太懂技术的的话，站长不需要懂得太多。个人站长一般做站时大多会考虑网站的一些内容如何充实，无论是自己更新还是开论坛让网友来更新都是一个不错的选择，但是一个网站从内容更新、技术支持、美工设计、宣传策划都要站长一个人弄的话，肯定会显得有点手忙脚乱，所以我还是建议去组建一个团队去进行网站运营，一个巴掌拍不响啊。
Some Adsense many painful, they don't understand the technology words, do not need to know too much. Personal webmaster do stand mostly will consider some of the web content to enrich, whether their own update or open forum users to update is a good choice, but a web site from content updates, technical support, art design, advertising planning is to head a person get it, certainly will appear some act with confusion, so I suggest to set up a team to carry out site operations, you cannot clap with one hand.
3、资金是根本，看你走多远
Capital is the fundamental, to see how far you go
一些网站的出名并不是说没有资金支持的情况就被广大网民所知晓了。那些个人站长不具备充足的资金链，所以在推广上很难做好，就算做好了，最多也是前期的，后期的路很难了。如果想把网站做大，充足的资金链支持还是必不可缺的，看看人家百度、阿里巴巴这些网站的融资，你就懂了。
Some of the famous site is not to say that no funds to support the case for users. Those individual stationmaster does not have sufficient funds chain, so in the promotion is very difficult to do, even if the well, most early, the road is difficult. If you want to expand the site, funds chain support is indispensable, have a look others Baidu, Alibaba these site financing, you'll understand.
4、内容是基本，看点加特色
Content is the basic point, add features
由于产品和技术的局限性，多数站长会选择一些开源的、免费的网站程序来拼凑自己的网站，国内目前的建站门槛都已经普及了，所以建站就跟安装软件一般，这样无疑就会造成网站的量化。很多网站都会选择修改或是做新模板来凸显自己的特色。整个网站的核心如果跟别人不一样，自然就会在众多网站中成为一大亮点。
Due to the limitations of technology and products, the majority of owners will choose some open source, free web site program to put together their own web site, the site threshold has been popularized, so the site to install the software, this undoubtedly will cause site quantization. Many websites will modify or make a new template to highlight its own characteristics. The core of the whole website if you do not like the others, will naturally become a major bright spot in many sites.
5、推广和优化，一样不能缺
Promotion and the optimization, the same can not be missing
推广和优化是两个比较费神的难题，先从推广说起，网络推广确实不是件容易的事，方法虽然有很多，但是具体落实到做的时候，但从执行上讲是比较难的，小网站的个人站长在推广上这一块更多的是去发发帖子，做做问答，很少有愿意投资去做推广的，这也是网站前期推广的一大难题。还有一个就是优化了，这方面关于seo的方法也很多，关键一点就是跟着搜索引擎走，其实很多站长这一块做不起来的原因是不能坚持每天更新好内容，如果可以保持更新量化和更新频率，想被收录是没什么问题的。
Promotion and optimization are two troubling problem, first from the promotion of it, network promotion is not easy, although there are many methods, but the specific implementation to do, but from the implementation is difficult, the small website of individual stationmaster in the promotion of this piece is more to a post, do ask, few are willing to invest to do promotion, a problem that is website promotion. There is a optimal method about SEO, this is also a lot of, the key point is with the search engine, but many webmaster of this piece do not up the reason is not adhere to update every day, if you can keep updating the quantization and update frequency, wanted to be included is no problem.
6、注重用户体验是核心
Pay attention to the user experience is the core
用户体验真的真的很很重要，用户的需求就是我们能成功的关键所在。就拿网站来看，其实网站也要抓住游客的心理。从自己平常逛网站的心理来考虑游客在你网站上的感受，换个角度去看看自己所做的网站，也就是通常所说的“换位思考”。
User experience is really very important, the user needs is our key to success. Take the site, the site also should seize the tourists' psychology. To consider the visitors on your site from their usual shopping website feel mental, change an angle to have a look own website, empathy is commonly referred to as " ".
说了这么多，再看以上的几点，我想大家可以对比下自己是不是有其中的一项或几项。其实中小站长的发展一直处于一个迷茫的阶段，很多老站长都经常会说，现在做什么站赚钱，做什么站好做，这样的问题也就反应了国内互联网目前的中小网站很难发展的现况。欢迎大家跟我一起交流一下关于中小网站该如何发展以及定位方面的经验，个人站长永远都该探索新的出路，因为说不定下一个成功的就是你。
Said so much, look at several points above, I think we can compare yourself is it right? There is one or several. In fact, the development of small and medium-sized webmaster has been in a confused stage, many of the old owners have often said, now do stand to make money, what good do stand, such problems will reaction in the small website of domestic Internet at present difficult development. Welcome to my talk together about how to develop the small and medium-sized site and positioning of the experience, personal webmaster always in the search for a new way out, perhaps because a successful is you.
本文发布于上海市欧博官网督畔信息技术有限公司中国UEO
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