作为网络世界的支撑点的网站，更是人们关注的热点：政府利用网站宣传自己的施政纲领，日益成为与百姓交流的直通车；企业利用网站宣传自己的形象，挖掘无限商机；个人利用网站展示个性风采，创建彼此沟通的桥梁。越来越多的人希望拥有网站，开辟网络世界里的一片天地。如何设计一个出色的网站呢？关于这个问题，人们讨论的很多，可以讨论的内容也很多，加之网络技术的飞速发展，很难提出一个绝对权威和正确的设计思路，根据过去的经验和自己的思路总结出以下几个思路：
As a network of support for the web site in the world, but also people concerned hot: the government used website propaganda their platforms, increasingly become the through train communication with the people; Enterprise use website propaganda his image, mining the unlimited business opportunities; Personal use website show individual character style, create each other's bridge of the communication. More and more people wish to have a web site, open up the network in the world of a slice of heaven and earth. How to design a good website? On this question, people to discuss a lot of, can discuss the contents and many, together with the rapid development of network technology, it is difficult to put forward a absolute authority and the correct design idea, based on past experience of his thoughts and summarized the following a few ideas:
一、定位网站的主题和名称（The theme of the website localization and names）
网站的主题也就是网站的题材，
上海网站设计开始首先遇到的问题。网站题材千奇百怪,琳琅满目，只要想的到，就可以把它制作出来。题材可以有成千上万种。这么多题材，如何选择呢？遵循的原则如下：
The theme of the website is the subject of website, Beijing website design began the first meet problem. Website various themes, full of beautiful things in eyes, as long as wanted, you can take it produced. Subjects can have thousands of kinds of. So many subjects, how to choose? The principles of the following:
1、主题要小而精 网站的最大特点就是新和快，目前最热门的个人主页都是天天更新甚至几小时更新一次。最新的调查结果也显示，网络上的"主题站"比"万全站"更受人们喜爱，就好比专卖店和百货商店，如果我需要买某一方面的东西，肯定会选择专买店。
Subject to small and fine web site that the biggest characteristic of new and faster, at present the most popular personal homepage is updated every day even updated once a few hours. The latest survey result also shows, on the network "theme stand" than "sure-fire stand" more popular, like stores and department stores, and if I need to buy a hand things, will choose only buy store.
2、题材最好是你自己擅长或者喜爱的内容 兴趣是制作网站的动力，没有热情，很难设计制作出优秀的网站，这样在制作时，才不会觉得无聊或者力不从心。
Is your best subject at or the content of the love interest is making the power of the web site, no passion, it is difficult to design a good website, so in production, don't feel bored or ambition.
3、题材不要太滥或者目标太高 如果题材已经确定以后，就可以围绕题材给网站起一个名字。网站名称，也是网站设计的一部分，而且是很关键的一个要素。和现实生活中一样，网站名称是否正气，响亮，易记，对网站的形象和宣传推广也有很大影响。我的建议是：1、名称要正 2、名称要易记 3、名称要有特色 4、要适合
SEO、UEO。
Don't abuse or subject matter too high if theme has identified target after, it can be subject to a website on a name. Web site name, is also part of the web design, and it's one of the crucial factors. As in real life, the web site name is upright, loud and clear and easy, of the site's image and promotional also has very big effect. My advice is: 1, the name is 2, to name to want to remember 3, 4, to name a characteristics should be suitable for SEO, UEO.
二、定位网站的CI形象（The CI website localization image）
所谓CI(corporate identity)，意思是通过视觉来统一企业的形象。一个杰出的网站，和实体公司一样，需要整体的形象包装和设计。准确的，有创意的CI设计，对网站的宣传推广有事半功倍的效果。具体的做法是：
The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. The specific methods:
1、设计网站的标志(logo) 就如同商标一样，标志是你站点特色和内涵的集中体现，看见标志就让大家联想起你的站点。
Web design mark (logo) as trademark, the sign is the characteristic and the connotation of your site embodiment, saw signs so everyone associate with your site.
2、设计网站的标准色彩 网站给人的第一印象来自视觉冲击，确定网站的标准色彩是相当重要的一步。提醒一点要注意色彩的合理搭配。
Web design standard colour to web site the impression from visual impact, sure web standards is quite important step color. Remind a bit to pay attention to colorific reasonable collocation.
3、设计网站的标准字体 和标准色彩一样，标准字体是指用于标志，标题，主菜单的特有字体。
Web design standard font and standard colour, standard font that is used for mark, title, the main menu of the special font.
4、设计网站的宣传标语 也可以说是网站的精神，网站的目标。用一句话甚至一个词来高度概括。类似实际生活中的广告金句。
Web design publicity slogans also say, is the spirit of the site, the goals of the web site. Use a word or even a word to highly generalization. Similar ads gold in actual life sentences.
三、确定网站的栏目（Determine the column of web site）
建立一个网站好比写一篇文章，首先要拟好提纲，文章才能主题明确，层次清晰。如果网站结构不清晰，目录庞杂，内容东一块西一块。结果不但浏览者看得糊涂，自己扩充和维护网站也相当困难。网站的题材确定后，并且收集和组织了许多相关的资料内容，但如何组织内容才能吸引网友们来浏览网站呢？栏目的实质是一个网站的大纲索引，索引应该将网站的主体明确显示出来。一般的网站栏目安排要注意以下几方面：
Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult. The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the site should be clearly displayed. General website column arrangement should pay attention to the following aspects:
1、要紧扣主题（To on track4）
将你的主题按一定的方法分类并将它们作为网站的主栏目。主题栏目个数在总栏目中要占绝对优势，这样的网站显的专业，主题突出，容易给人留下深刻印象。
Will your theme according to certain method classification and use them as the Lord of the web column. The number of columns in the overall theme of the column to dominated, such a web site the significant professional, the subject is prominent, easy to give a person leave deep impression.
2、设立最近更新或网站指南栏目
Set up recently updated or website guide columns
设立"最近更新"的栏目，是为了照顾常来的访客，让你的主页更有人性化。如果主页内容庞大，层次较多，而又没有站内的搜索引擎，设置"本站指南"栏目，可以帮助初访者快速找到他们想要的内容。
Set up "recently updated" column is to take care of the visitor often, let your home page is more humane. If your home page content huge, level is more, and no stand inside the search engine, setting, "this site guide" column, can help quickly find they want to symbolise the content.
3、设立可以双向交流的栏目比如论坛，留言本，邮件列表等，可以让浏览者留下他们的信息。
Can set up the column of bilateral exchanges such as BBS, guestbook, mailing list, and can let your visitors leave their information.
4、设立下载或常见问题回答栏目
Download or set up the common problems answer columns
网络的特点是信息共享。如在你主页上设置一个资料下载栏目，便于访问者下载所需资料。另外，如果站点经常收到网友关于某方面的问题来信，最好设立一个常见问题回答的栏目，既方便了网友，也可以节约自己更多时间。
The characteristics of the network is sharing information. As in your home page set on a material download columns, facilitate visitors download material. In addition, if the site often receive certain aspects of the problem about the letter, the best set up a common problem answer column, which is convenient for the net friend, also can save yourself more time.
四、确定网站的目录结构（Determine the directory structure of a web site）
网站的目录是指你建立网站时创建的目录。例如：在用frontpage98建立网站时都默认建立了根目录和images(存放图片)子目录。目录结构的好坏，对浏览者来说并没有什么太大的感觉，但是对于站点本身的上传维护，内容未来的扩充和移植有着重要的影响。下面是建立目录结构的一些建议：
Web directory is to point to a website you when the directory to create. For example: in a web site frontpage98 when the default set up the root directory and images (store pictures) subdirectories. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect. Below is a list of some of the Suggestions established structure:
1、不要将所有文件都存放在根目录下，会造成文件管理混乱
Don't put all the files are stored in the root directory, can cause file management confusion
你常常搞不清哪些文件需要编辑和更新，哪些无用的文件可以删除，哪些是相关联的文件，影响工作效率。另外，上传速度慢。服务器一般都会为根目录建立一个文件索引。当您将所有文件都放在根目录下，那么即使你只上传更新一个文件，服务器也需要将所有文件再检索一遍，建立新的索引文件。很明显，文件量越大，等待的时间也将越长。所以，尽可能减少根目录的文件存放数。
You often do not clear which files need to edit and renewal, which useless files can be deleted, which is linked to the file, influence the work efficiency. In addition, upload speed. Server will generally for the root directory to establish a file index. When you put all the files in the root directory, so even if you only upload update a file, server also need to put all the files to retrieval again and create a new index files. Obviously, the greater the amount documents, wait for the time will be the more long. So, as far as possible to reduce the number of storage root directory.
2、按栏目内容建立子目录
According to the content column establish subdirectories
子目录的建立，首先按主菜单栏目建立。例如:企业站点可以按公司简介，产品介绍，价格，在线定单，反馈联系等建立相应目录。其他的次要栏目，类似what's new，友情连接内容较多，需要经常更新的可以建立独立的子目录。而一些相关性强，不需要经常更新的栏目，例如：关于本站，关于站长，站点经历等可以合并放在一个统一目录下。所有程序一般都存放在特定目录。例如：CGI程序放在cgi-bin目录。所有需要下载的内容也最好放在一个目录下。
The establishment of the directory, according to the main menu first established columns. For example: enterprise sites may according to company's introduction, product introduction, price, online order, such as the establishment of corresponding feedback contact list. Other secondary columns, similar to what 's new content more, connect, friendship needs to be updated frequently can establish independent subdirectories. And some strong correlation, don't always need to update the columns, for example: about this site, about the webmaster, etc can be combined on site through a unified directory. All the programs are usually stored in specific directory. For example: CGI program in CGI-bin directory. All need to download content also had better be put in a directory.
3、在每个主栏目目录下都建立独立的images目录
Each column in the directory is the establishment of an independent images directory
为每个主栏目建立一个独立的images目录是最方便管理的。而根目录下的images目录只是用来放首页和一些次要栏目的图片。
Each column for the Lord set up a separate images directory is the most convenient management. And the root directory of the images are just used to put home page directory and some minor column picture.
4、目录的层次不要太深
Directory level not too deep
目录的层次建议不要超过3层，维护管理方便。
Directory of the proposal is not more than 3 layers level, convenient maintenance and management.
5、不要使用中文目录
Don't use Chinese directory
6、不要使用过长的目录
Don't use a long list
五、确定网站的链接结构（Sure web link structure）
网站的链接结构是指页面之间相互链接的拓扑结构。它建立在目录结构基础之上，但可以跨越目录。建立网站的链接结构有两种基本方式：
Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways:
1、树状链接结构
Tree link structure
类似DOS的目录结构，首页链接指向一级页面，一级页面链接指向二级页面。这样的链接结构浏览时，一级级进入，一级级退出。优点是条理清晰，访问者明确知道自己在什么位置，不会"迷"路。缺点是浏览效率低，一个栏目下的子页面到另一个栏目下的子页面，必须绕经首页。
The directory structure of a similar DOS, home page links to level 1 page, level 1 page links to level 2 pages. This link structure browsing, YiJiJi into, YiJiJi exit. The advantage is a clear and organized, the visitor clear know what position, not "fan" way. Defect is browsing low efficiency, a column of the child pages to another section of the child pages, must by the home page.
2、星状链接结构
Star shaped link structure
类似网络服务器的链接，每个页面相互之间都建立有链接。这种链接结构的优点是浏览方便，随时可以到达自己喜欢的页面。缺点是链接太多，容易使浏览者迷路，搞不清自己在什么位置，看了多少内容。
Similar web server link, each page have established a link between each other. This link structure is the advantage of browsing convenient, can arrive at any time you like page. Defect is links too much, easy to make browsers get lost, do not clear himself in what position, see how much content.
这两种基本结构都只是理想方式，在实际的网站设计中，总是将这两种结构混合起来使用，达到比较理想的效果。比较好的方案是：首页和一级页面之间用星状链接结构，一级和以下各级页面之间用树状链接结构。
The two basic structure is the ideal way, in the actual web design, will always be the two structures using mixed up, which is the ideal effect. Good plan is: home page and level 1 page with star shaped link between structure, level and at all levels between the page with tree link structure.
六、设计网站的整体风格（The integral style of the web design）
风格(style)是抽象的，是指站点的整体形象给浏览者的综合感受。这个"整体形象"包括站点的CI(标志，色彩，字体，标语)，版面布局，浏览方式，交互性，文字，语气，内容价值，存在意义，站点荣誉等等诸多因素。如何树立网站风格呢？我们可以分这样几个步骤：
Style (style) is abstract, it is to point to the site's overall image to the visitor's comprehensive experience. The "overall image" includes the site's CI (symbol, colors, fonts, slogans), page layout, browsing way, interactivity, text, tone, content value, the meaning of existence, honor and so on many factors site. How to set up the site style? We can share such several steps:
1、确信风格是建立在有价值内容之上 一个网站有风格而没有内容，就好比绣花枕头一包草，好比一个性格傲慢但却目不识丁的人。你首先必须保证内容的质量和价值性，这是最基本的。
That style is built on a value on a web site content has no style and content, like embroidered pillow a pack of grass, like a character arrogant but couldn't read. First you must ensure that the quality of the content and value sex, this is the most basic.
2、你需要彻底搞清楚自己希望站点给人的印象是什么
You need a thorough make clear oneself hope site gives the impression of What?
3、在明确自己的网站印象后，开始努力建立和加强这种印象.
In clear your own web site after impression, began to establish and strengthen this impression.
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