电子商务网上商城网站建设方案

商城网站建设除了能满足购物者的需求外，还能帮助商城商家开拓商业渠道。因此很多商家都选择商城网站建设去增加自己产品的销量。下面聚焦网络科技为大家做一份商城网站建设计划书给大家去了解商城网站的建设流程。
Website construction in addition to meet the mall shoppers demand outside, still can help develop business channel businessman mall. So a lot of businessmen who choose to increase their website construction mall product sales. Focus on science and technology for everybody below network do a mall website construction plan for everybody to understand the commercial city website construction process.

一、商城网站建设目标(Mall site construction goal)

通过对网上商城的的建设，建立利用互联网开拓信息渠道,帮助企业及时调整产品结构,协助经销商打开货源的信息门户成为解决信息流通不畅的有效方案.通过现代电子商务理念帮助企业转换经营机制,建立现代企业制度,提高企业的管理水平和市场竞争力。主要表现为如下：
Through to the online mall of the construction, establishment of use the Internet to exploit information channel, help enterprise timely adjustment of product structure, and to help dealers open source of goods information gateway information circulation become solve clogged effective schemes. Through the modern electronic business ideas to help enterprise change its operating mechanism, and the establishment of a modern enterprise system, improve the management level of enterprises and market competitiveness. Main show is as follows:

1、为客户提供自由选购所需产品的服务功能；
1, for clients to provide free product required the choose and buy of the service function;

2、及时补充和增加最新质量和功能的产品上架；
2, timely supplements and increase the quality and function of the latest product act

3．为顾客及时提供产品和服务的信息交流；
3. For the customer provide products and services of information exchange;

4．拓展市场宣传、提升品牌形象；
4. Expand the market promotion, and enhance the brand image;

二、商城网站建设需求分析(Mall website construction demand analysis)

服务门户网站作为行业的权威门户网站，首创B2B与B2C完美结合的行业门户先河。以得天独厚的行业资源与行业权威性打造全球服务行业的电子商务贸易平台。功能设计上遵循适用、实用、人性化为原则。所谓适用，是指不在这个阶段实现的功能不去考虑；所谓实用，是指朴实，不考虑花俏而无实际意义和作用的东西。人性化，是指按网民的浏览习惯和消费习惯来分配网站内容的显示和功能的开发。
Service web portal as an industry authority web portal, pioneering B2B and B2C of perfect combination of industry portal precedent. With unique industry resources and industry authority of creating a global service industry e-commerce trade platform. Function design follow applicable, practical, human nature for the principle. The so called the application, it is to point to not in this stage function of the realization of the not to consider; The so-called practical, it is to point to simple, not consider fancy and no practical significance and function of the things. Human nature, it is to point to by the Internet browsing habits and consumption habits to distribution site content of the show and the function of the development.

三、网上商城网站建设规划(Online mall website construction planning)

根据实体商城和电子商务特点、服务理念、服务内容形式的不同，规划建设不同的网页表达方式，在设计和创意方面既体现企业的服务特色，又兼顾行业拓展的方向。做到既量身定做、又兼容并蓄。
According to the entity mall and electronic business characteristics, the service concept, service content, form different, planning and construction of different web page expressing, in design and creative enterprise reflects both the service characteristics, and the direction of both the industry development. It will not only tailored, and eclectic.

1．设计风格(Design style )
以网站平台所属企业CI系统为基础，以不同浏览者阅读习惯为标准；
On the website platform affiliated companies CI system as the foundation, visitors with different reading habits for standard;

网站属性：垂直型网站；
Website attributes: ChuiZhiXing site;

多语种网站将按不同语言浏览者的浏览习惯来设计。例如，中文页面则按照华人的浏览习惯设计，英文页面则按照英语国家浏览者的习惯进行设计。
Multi-language website will according to the different language of visitors browsing habits to design. For example, Chinese web pages, as Chinese browsing habits design, English is English countries according to your visitors page of the habit to carry on the design.

2．界面创意(Interface creative)
确立UI规范：
Establish UI standard:

网站CI设计、系统页面风格；
Web page design, system CI style;

标准的图标风格设计，统一的构图布局，统一的色调、对比度、色阶；
The icon of the standard style design, the composition of a unified layout, unified color, contrast, levels;

图片风格；
Picture style;

导航/结构设计；
Navigation/structure design;

提示信息、帮助文档文字表达遵循的开发原则。
Tip information, help documents written expression of the principle of development follow.

3．网站架设步骤(Website designing steps)

（1）建立网站形象(Building a website image)
针对网上商城网站开发人的发展方式及战略部署计划对网站进行规划，以实现良好的运行，实现SEO网站架设目标。
According to online mall developer web site development way in the strategic plan of the website plan and planning, in order to achieve a good run, realize the target site erection.

（2）网站信息布局(Website information layout)
网上商城网站的主体信息结构及布局，它是总体网站的框架，所有的内容信息都会以此为依据进行布局，清晰明了的布局会使浏览者能方便快捷地取得所需信息。
Online mall the main body of the website information structure and layout, it is the overall framework of the web site, all of the content of the information will be on the basis of for layout, clear layout make them can quickly get necessary information.

（3）网站页面制作先进技术应用(Web page making advanced technology application)
这是一个成功网站所不可缺少的重要部分。网站的内容必须要生动活泼，网站的整体风格创意设计，才能吸引浏览者停留，我们采用现今网络上最流行的CSS，FLASH，Javascript等技术进行网站的静态和动态页面设计。追求形式简节、实用符合业行客户的浏览习惯，突出功能性和实用性。
This is a successful website are indispensable important parts. The content of the site must be vivid and lively, the integral style of the website creative design, can attract visitors to stay, we use now Internet's most popular CSS, FLASH, Javascript technology website of the static and dynamic page design. Pursue form Jane's day, practical meet industry line of customers browsing habits, outstanding functionality and practicality.

四、商城网站建设流程(Mall website construction process)

（一）域名：注册一些国际域名。(Domain name registration some international domain name.)

提示：企业/事业单位需要注意域名方面知识产权保护，以下几种域名建议保护性注册。
Tip: enterprise/institutions need to pay attention to domain name aspects of intellectual property rights, and the following kinds of domain name suggest protective registration.

1、英文域名：com/.net/.org/..gov.cn/ cn/.com.cn/.net.cn/.org.cn等。
2、中文域名：.中国/.公司/.网络/中文.com/中文.net 等
价格：统一每种后缀域名200元/年
备注：域名管理机构增长比较快，域名全部注册属不妥的选择。通用网址属于网站推广范畴

（二）空间：1000M全能主机空间。

（三）网站系统划分：网站系统分为两部分，一是网站前台系统；二是后台管理系统。对应用户分两种，一是外部用户，即网站访问者；二是网站系统管理员及授予管理权限的人员。
The website system division: the website system is divided into two parts, one is the web site front desk system; 2 it is background management system. Corresponding user of two, one is external users, namely web site visitors; 2 it is the website system administrator and awarded the personnel management authority.

（四） 网站版本(Website version)：
网站语言为简体中文，如果客户需要还可以加其它语言版本。
For simplified Chinese language website, if the customer need could also add other language versions.

（五） 设计风格(Design style)：
以网站平台所属企业CI系统为基础，以不同访问者浏览习惯为标准。色彩、风格、大方、简洁；网站属性：电子商务型网站。
On the website platform affiliated companies CI system as the basis, different visitors browsing habits as standard. Colour, style, generous, concise; Website attributes: electronic commerce type website.

（六） 硬件系统(Hardware system)：
由企业自己托管服务器或租用服务器、租用虚拟主机，或者我们提供给网上商城站服务器托管服务、服务器租用服务、虚拟主机租用服务。
By enterprises themselves hosting servers or renting servers, web host, or we provide online mall stand server hosting service, server rents service, virtual hosting service.

（七） 人力资源配备：
主要分析两方面人力资源：1.网站系统管理；2.网站信息管理；
Two aspects of the main analysis of human resources: 1. The website system management; 2. The website information management;

网站开发由专业技术团队负责，所以无需开发网站系统人员，只需自己的内部职员通过简单的培训就个在网站进行商品信息发布，资讯信息的更新等网站内容更新。
Web development professional technical team responsible for, so no web development personnel system, only their own internal staff through simple training in a web site for a commodity information release, information such as updating of the information web site updated.

五、商城网站建设系统构架(Mall website construction system frame)

首页频道系统(Home channel system)

独特的网站频道分类管理，具有灵活、简易、个性化的特点。
 The unique website channel classification management, has the flexible, simple, personalized characteristic.

1、任意频道分类，无限扩展子分类及其相关属性设置，可隐藏、访问限制、 批量管理等；
 1, any channel classification, expanding the son classification and related attribute to set, can conceal, restrict access, batch management, etc.;

2、频道风格自定义，随意修改页面风格，实现不同行业应用需要；
2, channel style from the definition, free to change the page style, realize the different industry application needs;

3、每个频道都可完整的功能体现，根据需要可灵活选择行业动态、产品展示、供求信息、价格查询、市场信息等内容体现；
3, each channel can be complete function to reflect, according to the need can be flexible choice industry, product exhibition, dynamic supply and demand information, price inquires the content such as, market information; embody

资讯管理系统(Information management system)

资讯管理系统功能完善，考虑周全并注重细节上的体现。
Information management system perfect function, thoughtful and pay attention to the details of the embodiment.

1、完全支持海量信息的发布和管理，多分类同步添加信息和批量增删、移动，简化繁琐的信息管理工作；
1, fully support the mass information release and management, classification and batch additions add information synchronization, mobile, simplify complicated information management work;

2、根据不同行业应用需要，可自定义修改、扩展信息相关属性，体现信息内容的专业性；
2, according to different industry application needs, can be defined modification, expand information related attributes, reflect the information content of professional;

3、可应用于政策法规、市场动态、行业分析等各种分类信息发布的相关频道；
Three, can be used in the policy and regulations, market trends, industry analysis, etc. Various kinds of classification of information release related channel;

4、信息分类无任何限制，并可自行建立多个信息专题，从而加强网站的信息汇总能力；
4, information classification no limit, and to build more information project, thus strengthening the website collect information ability;

5、无需后台操作，真正的同步静态页面生成，拥有高效的浏览机制和响应速度。
5, no background operation, the real synchronous static page generation, have a highly efficient and browsing mechanism and response speed.

企业资料库系统(Enterprise database system)

切实考虑多行业企业的实际需求，能够随需应变。
To consider many industry enterprise actual requirement, can with the need to strain.

1、对于企业分类和行业内容特征定义无任何限制；
1, for enterprise classification and industry characteristics definition content without any restrictions;

2、支持企业视频展播，支持企业介绍图文并貌；
 2, support enterprise video show, support the enterprise introduces both pictures and texts;

3、任何企业可在网站前台申请加入，后台进行审核、统计及批量管理；
3, any enterprises can apply to the front desk in site, the background audit and statistics and batch management;

4、通过灵活的会员组设置，可实现多级别企业会员体系，体现对不同规模客户的周到服务；
4, through the flexible group members set, can achieve more level enterprise member system, reflect different scale of customer service;

5、根据网站运营需要，可实现企业TOP 排行、明星企业、推荐企业、行业知名企业等多种企业推广服务方式；
5, according to the website operation needs, can realize enterprise TOP ranking, star enterprise, enterprise, industry well-known enterprise recommended and so on many kinds of enterprise promotion service way;

6、能够以企业名称、行业分类、所在地区、企业法人等单一特征进行检索查询， 可以多种方式混合查询。
6, be able to name of the enterprise, classification, the industry area, the characteristics of the enterprise as a legal person and other single search, can a variety of mixed inquires way.

产品信息系统(Product information system)

多元化的产品表现形式，最大可能表现不同行业的产品特点。
Diversified product forms, the biggest may represent different industry product features.

1、如同频道管理一样，产品 能实现任意分类的设置和管理；
1, as channel management, the product can realize any classification setup and management;

2、产品发布内容可运用目前已知的所有多媒体效果来实现；
2, the product can be issued the content using the known all multimedia effect to the implementation;

3、为供应不同行业需求，产品的内容属性，以灵活修改和扩展；
Three, to supply the needs of different industries, the content of the product attributes, flexible and modify and expand;

4、支持产品优 排序、热门排序、类别排序、更新排序等众多形式体现；
4, support products, sort and hot, sort and optimal category, such as sorting order update many form reflect;

5、支持按分类、价格、名称等及行业产品的自定义特征进行分类检索查询。
5, according to the classification, price, support and industry product name and other custom features the search query classification.

供求信息系统(Supply and demand information system)

不仅仅是一个孤立的系统，与众多功能的有机结合更具体贴的实际运用。
Not only is a isolated system, and many other functions of the organic combination of the practical application of the more thoughtful.

1、结合用户组管理，实现多样化、多等级会员的供求信息发布权限；
1, combined with user group management, realize the diversity, more members of the level supply and demand information delivery privileges;

2、买方信息、卖方信息、企业信息、个人信息等，分类形式由您决定；
2 the seller and the buyer's information, information, enterprise information, personal information, classification form by you decide;

3、免费信息、付费信息灵活设置，可实现会员制付费、点击查阅付费等多种收益方式；
3, free information, pay information flexible setup, which can realize the membership pay, click access to pay income and so on the many kinds of ways;

4、支持供求信息的优 排序、热门排序、更新排序、分类排序等多种排序方式；
4, support the optimal supply and demand information, sort and popular sort, update, sort and classification of sorting sort order;

5、信息内容不拘一格，图文、动画、影音皆可实现；
5, information content not, graphic, animation, video and all can realize;

6、多种在线交流方式，站内短信、留言系统、细节之处为客户处处着想。
6, a variety of online communication, in the station messaging, voice mail system, the place of detail for customers think everywhere.

招商信息发布系统(Investment promotion information release system)

1、招商信息包括招商引资、企业合作、联合加盟等诸多分类需要，可自行修改、设置、扩展；
 1, investment promotion information including investment promotion, enterprise cooperation, joint to join, and many other classification need, to modify, setting, expand;

2、与企业资料库、产品信息系统、供求信息系统等结合，为企业客户提供全方位的专业级信息服务；
2, and enterprise database, product information system, and the supply and demand information system, and so on, for enterprise provide a full range of professional level information services;

3、支持多媒体视频在线展示，为淋漓尽致的传递企业特质和优势产品创造可能；
 3 multimedia video online exhibition, support for the transmission of incisively and vividly characteristics and advantages of enterprise products that make possible;

4、企业会员之间可以通过交流系统进行短信、邮件的沟通，实现进一步的了解；
4, enterprise between members can exchange system through text messages, E-mail communication, can realize further the understanding;

5、支持形式各样的分类查询，如招商项目名称、所属分类、企业名称、发布日期等。
5, support form kinds of classification inquires the, such as investment promotion project name, place of classification, the name of the enterprise, the release date, etc.

广告投放系统(Advertising system)

1、广告内容可以投放到网站任意栏目、任意页面位置；
1, advertising content on the web site can be arbitrary columns, any page position;

2、广告内容可以以任意电子媒体方式体现，完全随心所欲；
2, the contents of the advertisements can in any way electronic media reflect, completely follow one's inclinations;

3、千变万化的广告模式，既可指定广告内容， 能完全随机显示；
3 and protean advertising model, which can be designated advertising content, can completely random display;

4、能够定义多个广告关键字，能够广告优 排序，扩展广告运营方式；
 4, can define multiple advertising key words, can advertising optimal sort, expand advertising operation;

5、通过对广告的分类管理，能灵活选择网站频道的不同广告投放区分；
5, through the classification management of advertising, can choose different advertising website channel distinguish;

6、详尽的广告浏览、广告点击等统计数据分析。
6 and elaborate advertising, advertising click browse and statistical data analysis.

数据发布系统(Data release system)

1、系统能有选择的开放，或针对部分类型的会员，或采取收费模式运作；
1, the system can have the option of open, or against part of type of members, or take a charge mode operation;

2、完全自定义分类管理，如单项分类数据、行业地区数据、年度统计数据、进出口数据等；
2, fully customizable classification management, such as single classified data, industry area, the annual data statistics and import and export data, etc;

3、提供数据浏览或下载服务，并拥有提供数据内容或地址的加密、防盗、防拷贝等功能；
 3, provide data access or download service, and has provided data content or address of the encryption, security, against the function such as copy;

4、支持多种付费方式，网银、支付宝、传统支付等。
4, support for multiple payment, net silver, pay treasure, traditional payment, etc.

人才信息系统(Talent information system)

1、按行业岗位或地区划分等特征进行分类管理，有特殊行业需要可自定修改和扩展相关属性；
1, according to industry jobs or regional division traits such as classification management, has special industry need to modify and expand the set related attributes;

2、企业招聘信息能实现优先发布、信息优 排名和招聘企业推荐等功能；
2, the enterprise recruitment information can realize priority issue, information optimal rankings and recruitment firms and recommend function;

3、发布求职信息时能实现与WORD 相似的在线图文编功能；
3, release information on job can realize when with WORD of similar in WenBian chart function;

4、短信、留言、邮件等多种交流方式提供选择，实现招聘双方的互动交流。
4, text messaging, voice mail, E-mail and so on many kinds of communication provides the choice, realize the interaction of recruitment.

会员管理系统(Member management system)

1、会员管理系统是网站提供的网上注册、会员信息管理系统。
1, member management system is the web site provides online registration, membership information management system.

2、网站管理员可以统计、查看会员的信息，更好的利用会员信息资源进行网络联络使用。
2, the site administrators can statistics, check member of the information, make better use of the information resources network members contact use.

社区论坛系统(Community BBS system)

1、论坛系统服务已经是互联网站一种极为常见的互动交流服务。
1, BBS system service is a kind of very common Internet sites of mutual communication services.

2、论坛可以向网友提供开放性的分类专题讨论区服务，网友们可以在此发表自己的某些观感、交流某些技术、经验乃至人生...
2, BBS can wrote to the classification of the project provides open discussion service, users can post their own some impressions, communication technology, experience and even some life...

3、可以增加访客互动。能够带动网站的浏览量。
Three, can increase the visitors interaction. Can drive the website hits.

搜索功能系统(Search function system)

1、能让客户更加方便的找到自己所要查找的商品。
1, can make our customers more convenient find your to find the commodity.

2、搜索功能在一定程度上节省了客户的时间，有效的提高了效率
2, the search function in a certain degree of customers save time, effectively improve the efficiency

留言功能(Message function)

管理员在后台审核后前台显示，防止不良信息。
Administrator in the background after the review showed the front desk, prevent bad information.

即时通讯功能(Instant communication function)

只要在后台添加号码，前台可以显示QQ、MSN、邮箱等即时通图标，点击即可在线通讯。
As long as in the background, add number, front desk can display the QQ, MSN, E-mail and instant messaging icon, click away online communication.

站内查询系统(Stand inside query system)

功能描述：浏览者可随时输入关键字查询自己想要的站内的任何相关信息，极大的方便了浏览者对信息的浏览，大大地增加了浏览者对网站的粘度和深度。
Description: your visitors may at any time input key word inquires stand you want any of the relevant information, the great convenience to browse through the visitor information, greatly increase the viscosity of the site's visitors and depth.

友情链接系统(Link system)

增加网站的丰富性，联接一些互补网站，将会增加用户对网站的依赖性。
Increase your richness, connecting some complementary website, will increase the user of the site's dependence.

为了更好的宣传、扩大网站的知名度，可以与许多业内与业外的著名站点达成协议、双方本着互相合作的精神，在各自的站点上做交换链接。一定能够为双方带来双赢的效果。
In order to better propaganda, expand the site's popularity, with many in the month and can reach an agreement, the famous site mutual cooperation spirit, in their respective site do link exchanges. Must be able to bring win-win for both sides of the effect.

六、技术支持
（一）前台栏目说明(Front desk columns that)：
1．首页(Home page)：
（1） 网站头部：登陆与注册按钮、设为首页、加入收藏按钮、导航栏、LOGO；
(1) website head: landing and registered button, set for home page, adding the collection button, navigation, LOGO;

（2） 最新更新：列表显示的方式为标题加时间。
(2) the latest update: the way the list for title plus time.

（3） 系统公告：管理员在后台发布的一些公告信息。
(3) system announcement: administrator in the background of the public announcement released some information.

（4） 图片列表区：企业产品图片或介绍企来的图片。
(4) image list area: the enterprise product pictures or introduce enterprises to pictures.

（5） 分类列表区：按照各种分类，以栏目的形式进行显示最新的内容。
(5) classification list area: according to all kinds of classification, in the form of columns show the latest content.

2． 列表页(List page)：

列表页由下面几部分组成：
List page is by the following several parts:

a) 网站头部：与首页网站头部类似
A) website head: and the front page head similar website

b) 图片内容推荐栏：列出该类图片中推荐的图片及内容。
B) photos recommended column: lists the pictures are recommended in the pictures and contents.

c) 图片内容排行栏：列出该类别下的点击率排名前靠前的图片及内容。
C) photos ranking bar: the categories listed the top rate on the picture and content.

d) 图片内容列表区：列出了所有该类下的图片内容或者按照条件查询到图片内容，并且可以进行排序：包括按上传时间、按生产日期、按推荐级别、按浏览总数等。每个列表项都包括以下几种元素：内容图片、内容名称、内容类别、上传时间、推荐等级、浏览次数等。
D) photos list area: list all the photos of or in accordance with the conditions inquires photos to, and can order: including according to upload time, by production date, the recommended level, according to browse the total number, etc. Each list items including the following kinds of elements: content pictures, content name, content categories, upload time, recommended grades, browse the number, etc.

3． 内容页(Content page)：

内容页由下面几部分组成：
The content page by the following several parts:

（1）网站头部：与首页网站头部类似；
(1) website head: and the front page head similar site;

（2）图片内容推荐栏：列出该类图片中推荐的图片及内容；
(2) the picture content recommended column: lists the pictures are recommended in the pictures and contents;

（3）图片内容排行栏：列出该类别下的点击率排名前靠前的图片及内容；
(3) photos ranking bar: the categories listed the top rate on the pictures and contents before;

（4）图片内容列表区：列出了所有该类下的图片内容或者按照条件查询到图片内容，并且可以进行排序：包括按上传时间、按生产日期、按推荐级别、按浏览总数等。每个列表项都包括以下几种元素：内容图片、内容名称、内容类别、上传时间、推荐等级、浏览次数等；
(4) photos list area: list all the photos of or in accordance with the conditions inquires photos to, and can order: including according to upload time, by production date, the recommended level, according to browse the total number, etc. Each list items including the following kinds of elements: content pictures, content name, content categories, upload time, recommended grades, browse the number, etc.;

（二）后台管理(Background management)

1.图片管理：对图片的管理包括添加、删除、修改，图片的内容元素主要包括如下：
1. The photo management: management of the images including add, delete, modify, pictures of the content mainly includes elements are as follows:

（1）图片名称：图片的名称；
(1) pictures name: the picture the name;

（2）所属栏目：即所属的栏目分类，分类由“栏目管理”中动态生成；
(2) the subordinate section: that is subordinate to the column classification, classified by "column management" dynamic generation;

（3）上传图片：将图片上传到网站页面上；
(3) upload pictures: put the pictures to the web page;

（4）权限管理：隐藏或者显示。
(4) rights management: the hidden or display.

2.栏目管理：一般是以设置图片或内容的类别做为栏目，在这里可以进行栏目的添加、删除修改栏目名、菜单的排序、类别排序、首页排序。
2. Columns management: the general is setting the picture or content of the class as a column, here on the column can add, delete, modify column name of the menu, sort and category, sort and home page order.

3.静态页管理：生成静态页面的栏目，包括关闭网站静态页面功能、首页更新静态页、列表页更新静态页、内容也更新静态页。
3. Static page management: generating static page columns, including closing static page web site function, static page, page updated list update static page, page content also updated static page.

4.广告管理：网站上分布着各种广告，在这里进行广告的添加和修改。
4. Advertising management: web site distribution of advertising, advertising here add and modification.

5.用户列表：用户的各项参数设置
5. User list: the user's various parameters Settings

6.系统设置：进行系统的参数设置，包括系统名称、是否允许用户注册、用户申请后是否需要审核
6. System Settings: for the parameters of the system Settings, including the system name, whether to allow user registration, the user application if the need to review

7.QQ管理：启动和设置QQ在线支持面板。
7. QQ management: start and setting up the QQ online support panel.

8.密码修改：管理员密码的修改
8. The password change: the administrator password revision

9.公告管理：首页显示的公告文章。
9. Announcement management: the home page of the article that announcement.

10.留言管理：对留言的回复，修改，删除。
10. Message management: message to reply, edit, and delete.

11.退出管理：退出后台的管理。
11. Exit management: quit the background management.

12.客户要求的其他支持。
12. The requirement of customers other support.

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